[2 Minute Tip] Adswap Smarts

  • Hey Trevor,

    Love your site, looks very prim and proper! looking forward to more 2 minute tips.



    • Trevor McHaffie

      Thanks Nick. Looking forward to making some more tips for you.


  • Well hello Trevor

    Great advice as it is important to treat your members as clients you want to help rather than exploit with any offer that make you more money.

    I would suggest asking the other person for some more information about themselves as well, if they are serious about business they will understand that to improve their adswap conversion rate it makes sense for you to warm your list to their offer with some prior messages.

    igor Griffiths

    • Trevor McHaffie

      Hi Igor,

      That’s a great idea trying to get to know your partner too….They can become long term partners as you build your list.


  • Stephen Jones

    Hi Trevor,
    I just wanted to drop you a line about your post and say great advice!
    I also send a test to myself to check spacing between my name and address details, then i also change it to the style i sign off with.

    Stephen Jones

    • Trevor McHaffie

      Hi Stephen,

      Thanks for visiting. Thanks also a great tip. Having the swipe copy mimick your style is important to maintain the trust of your followers so they don’t feel used.


  • Great post Trevor, not started using AdSwaps as yet, do you think it’s best to just go with the number of emails sent. Or, ask for like for like “click” ratio? Would this be considered “rude”? 😉

    PS – Love the look of your blog, good clean modern lines. The artwork for your IM Library works really well.

    Take care


    • Trevor McHaffie

      Hi Tim,

      I look at the size of the list of my partner. I try to keep the list size close but I do extend requests from smaller size list owners.

      You can ask to match clicks, I don’t think that is rude but sometimes the clicks just don’t come.
      Keep in mind that it’s your copy they are sending and maybe it doesn’t covert well.