Top Tips for Writing an Effective Landing Page

Top Tips for Writing an Effective Landing Page

Conversions for a landing page is more of a science of the mind. For business owners, it is how your potential customer’s mind processes information, makes decisions, and decides to convert. One way to increase your conversion rate is to have an amazing landing page where you can sell your products and services. The text you use here is very important as it will serve as your sales script to make your products or services sound like something that your audience has to purchase right away. Here are the top tips for writing an effective landing page that can really help when writing an effective landing page: Using questions On Your Landing Page Try to ask yourself what can help you to engage people in your text more. You can make use of rhetorical questions. It might not require an answer, but it immediately feels like the audience is being spoken to which makes them sit up and take notice. Moreover, it makes the readers reflect on the content which engages them more in the...

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Why Google Authorship Is Important For Your Branding

Have you heard of Google Authorship? If you are a content creator then you need to know what Google Authorship is and how it will benefit you. On the surface Google Authorship will place your photo along with your byline in the search results beside your article title.  Just like how video results appear in the search results.  Most people are drawn to the results that contain images as they really catch your eye. It is pretty cool to see your name in the search engine lights! Here is an example of what you might see. Google Authorship is a highly effective way to promote your content and brand yourself as an authority at the same time. They use what is called “Rich Snippets” to gather the information and show the author’s photo (which is attached to the authors Google+ account), full name and the amount of G+ circles they are members of. Google Authorship ties in your Google + profile and creates a verified connection between content created on the internet and...

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