Effective Date: May 25th 2018
WHAT ARE COOKIES?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as provide reporting information.
Cookies set by the website owner (in this case, Trevor McHaffie Marketing) are called the “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
WHY DO WE NEED COOKIES?
We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interest of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below:
The specific types of first and third party cookies served through our Websites and the purpose they perform are described below (please note that the specific cookies served may vary depending on the specific Online Property you visit)
TYPE A – SESSION COOKIES: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
TYPE B – PERSISTENT COOKIES: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
Cookies can also be categorised as follows:
– Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our Websites cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
– Performance cookies: These cookies enable us to monitor and improve the performance of our WebsiteS. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
– Functionality cookies: These cookies allow our Websites to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
OTHER TRACKING TECHNOLOGIES
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons ( sometimes called “tracking pixels” or “clear gifs”). These are tiny graphic files that contain a unique identifier that enables us to recognize when someone has visited our Websites or opened an email that we have sent them.
This allows us to, for example, to monitor the traffic pattern of users from one page within our Websites to another, to deliver and communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third party website, to improve site performance, to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning. Facebook.com is a good example of a third party that serves pixels for the purpose of tracking visitors and assembling custom audiences.
WE MAY SERVE YOU TARGETED ADVERTISING
We may serve cookies or pixels on your computer or mobile device to later serve advertising to you through other Websites. These companies may use information about your visits to our Websites in order to provide relevant advertisements about goods and services that you may be interested in. We may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by us using cookies or web beacons to collect information about your visits to our sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or any third party to identify your name, contact details or other details that directly identify you unless you chose to provide these.
YOU CAN CONTROL COOKIES