Get Google Authorship Working For You

So now that we know what Google Authorship is and how important it is to the promotion of our content and branding it’s time to get verified! Here are the instructions from Google to set up your authorship correctly.  The instructions are a little thin so I will take you through the steps below. Google requires: A profile photo on your Google+ account A byline on your content where your name appears on every page of your content You byline must match your Google+ name Have an email address on the same domain as your content If you don’t have one already you will need to create a Google Plus account and ensure it contains photo of yourself.  The photo must be a head shot where you are recognizable.   Step 1: Link Your Google Plus Profile To Your Website Google needs to verify you as an author even on your own site Therefore you must create a link between your Google Plus profile and your website.

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Why Google Authorship Is Important For Your Branding

Have you heard of Google Authorship? If you are a content creator then you need to know what Google Authorship is and how it will benefit you. On the surface Google Authorship will place your photo along with your byline in the search results beside your article title.  Just like how video results appear in the search results.  Most people are drawn to the results that contain images as they really catch your eye. It is pretty cool to see your name in the search engine lights! Here is an example of what you might see. Google Authorship is a highly effective way to promote your content and brand yourself as an authority at the same time. They use what is called “Rich Snippets” to gather the information and show the author’s photo (which is attached to the authors Google+ account), full name and the amount of G+ circles they are members of. Google Authorship ties in your Google + profile and creates a verified connection between content created on the internet and...

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