I have spent quite some time learning about mini JV giveaway events.
What the heck is a mini JV giveaway event you ask?
A mini giveaway is where a host has a group of contributors (usually about 6-12) and they all agree to send a predetermined amount of clicks to the event. All clicks are sent to the event main page where visitors can optin to the event and see the gift page.
The leads that are generated from these events seem to be higher quality as contributors are required to send the clicks from their email list and not from sources of social media, adfly, traffic exchanges or other traffic sources that are thought to be low quality.
What’s in it for the contributors?
Well, like regular giveaway events the contributors submit 1 gift that they will use as a free offer. As visitors come to the event they have to opportunity to see the gifts available. The bonus is that all gifts are are on page so every visitor to the event will see all gifts. With mini events contributors tend to get more views and clicks to their offers than when they participate and upgrade in larger giveaway events. Therefore, receiving more subscribers!
So I decided to host my own event…I had had some great success! (and lots of subscribers)
For my first I hosted a 100 click event meaning all contributors are required to send 100 clicks to the event page. This would be a minimum of 600 clicks to the events page.
Well…I received 1249 clicks to the event! That’s more than double.
You are probably asking….How many subscribers did you get?
From the 1249 clicks I received 281 subscribers in 7 days (most were in the first 3 days). That is a 22% conversion for the event page.
Now this was also very successful for the contributors as well. The average clicks received to all contributors gifts was 106 clicks.
To make this event as successful as I could I did offer up some prize money. I offered $50 for the most conversions (subscribers) and $25 for the most unique clicks to the event.
Even with offering prize money the cost of this event and the results work out to be cheaper than a solo ad with comparable results. The cost per lead for this event was $0.27.
Post got a little long but I HIGHLY recommend using these type of event to build your email list!
Leave a comment below to let me know your experiences with mini JV giveaway events or are interested in learning more about them.