Today I’m getting back to basics and resetting my roots in the fundamentals of building my email list. Your email subscribers are the foundation of your affiliate and internet marketing business.
So I wrote down five of my strategies that I will be using to re-engaging and growing my followers.
Secret #1 – The Lead Magnet
Your job as an email marketer is to put targeted leads on your email list and that can be very tough and very frustrating when you begin. By having a HIGH VALUE and EASILY DIGESTED lead magnet can make it 10 times easier to subscriber if they actually want to be on your email list and learn from you.
Giving them something deserving to trade their email for your ability to send them emails means providing something worthy for them to interact with you.
The hard part is being able to build a relationship with them right from the moment they subscriber to your email list.
You can creating things like, reports, checklists, mind maps which are great and easily consumable. For the subscriber these are easy to go through and won’t take much of their time to get started with your content if it’s well done.
By creating some more in-depth training like videos and adding a link to your content you are giving them a chance to get to know more about you and how you can truly help them.
Secret #2 – The Two Step!
The two step optin method has been tested and proven to convert much higher than a one step optin.
When a potential subscriber click on the first button to bring up the optin form this creates what is called a micro commitment. This small action immediately starts to build a culture with your subscriber. You are teaching them to click on your content, including your soon to be coming affiliate links.
The secrets to the two step optin or any optin for the majority is to ask the subscriber for the bare minimum information you need to start communicating with them. The less information you require from your subscribers the higher your conversions will be.
Just ask for the email. Plain. Simple.
Secret #3 – Be The Bonus
Products are launched EVERY DAY. How would you like to get a piece of that traffic with out creating the product?
A great strategy is to build relationships with not only your subscribers but also those vendors in your niche.
Ask those product vendors for a “Bonus Spot” on their download page or inside their members only area. You provide their customers with even more great content that helps support the vendor.
Just give them a link to your optin page so their customers can access your content. Now you have new subscribers on your email list.
The best part of this strategy is that these leads are BUYERS and extremely RESPONSIVE.
Secret #4 – Pop Up Boxes
You know those boxes that pop up when your on a page or trying to leave a site?
This are called light boxes. These are very effective and can get a lot of people on your list. These pop ups are engaging and almost IMPOSSIBLE to ignore.
Be UNIGNORABLE in your business.
You want to get these in front of everyone as much as possible until they subscribe. Don’t worry about feeling your are annoying… You are… but it’s proven these work 😉
Studies have shown that people need to be exposed to things multiple times before they take action. The more they see something. The more they take action.
You can even use light boxes to get people to optin to finish reading a blog post. Make them optin to get the complete content. This is ninja strategy.
Secret #5 – Launch Your Own Product
This by far is my favourite way to build my email list. It is the fastest way to build a list of targeted and responsive buyers.
This method is more labor intensive and there is definitely a learning curve to know how to launch a product successfully. But once you have the process down you can create products quickly and the get the highest quality leads.
You need to put together great content worthy of someone to pay money for it. And you need to do it on a consistent basis.
So that’s the top 5 secrets I will be using to build my list and that is where we are going to leave it for now.
I hope you find this helpful and please leave some comments below.