Have You Made Any Of These Email Marketing Mistakes?
Let Me Show You So Ways To Fix Them!
Trevor McHaffie here on a beautiful Saturday afternoon and I want to bring you some mistakes I see many email marketers make so you don’t do them too.
And If any of these happen to you I’m going to show you how to fix them too!
Not everyone is super excited about admitting they make mistakes but the reality is that Mistakes Happen To Everyone.
Whether you are a newbie or not none of us are immune to screwing up.
But there is no excuse to letting mistakes slide if you are aware they are happening.
Don’t make it a habit as these mistakes can damage your credibility and professionalism.
With that being said even if you’re in the middle of an email MELTDOWN I’m going to help you through it and save your image.
We are usually our own worst critics but keep in mind that not all mistakes are created equal.
There is not need to send out a rescue party for a punctuation error.
So, let’s go over some of the most common mistakes and talk about how good or bad they really are.
Fat Finger Syndrome? Guilty as charged 😉
Forgot to run spellcheck? Again, Guilty.
But there is no need to freak out here. These errors are usually harmless and very rarely noticed by your readers.
That’s not to say you can ignore all your spelling mistakes. Your messaging can lead your readers in different directions and discourage them from interacting with you or making purchases.
Take a look at this sign encouraging learning… Do you see the mistake?
Just this week I heard a story of some workers in Doral, Florida that were doing some street painting for the city. The were supposed to paint the word “SCHOOL” for a crosswalk.
Here is a result of their handy work…
2. Missing or Broken Links
As a marketer your business literally relies on you getting your readers to click on your links.
Losing those clicks is losing you money. Like flushing it down the toilet!
Always check your links to make sure they work.
AND… if you are promoting as an affiliate (or even your own pages) make sure they are live pages and are working properly and links are directing to the right page.
3. Bad Formatting
Looks are everything if you want people to read your content. When your emails are hard to read and follow subscribers will quickly delete and move on to the next email.
You always want to preview your emails by sending your self a test email to make sure it looks good.
A great tool to use is called Word-Wrap.net. You can easily format your emails and text to any width preference and make it look good on mobile browsers.
These are just a few of the errors that can happen when sending emails to your readers.
But how do you fix your mistakes… Don’t Panic, here are a few tips to get your through the battle.
First, acknowledge your mistake but don’t freak out about it. STAY CALM!
Based on how bad your mistake is you have 2 choices
- Acknowledge It
- Brush It Under The Rug
It’s not always obvious but you will make it through this crisis.
Is anyone actually going to notice your mistake?
Is the mistake going to damage your business or reputation?
Will this mistake make you lose money?
If you have the slightest maybe to any of these questions you will want to take the side of caution and send your subscribers an update to straighten things out.
Tip #1: Keep Your Mistake Low Key
The good new here is that you don’t need to announce your mistake to the entire universe.
Let’s say you made a small mistake to a small group on your email list. There is no need to send a broadcast to your entire list telling them you screwed up. Just send a small light hearted apology.
Tip #2: Laughter Is The Best Medicine
A great way to diffuse any tension with your apology is to use some humour. Use some funny copywriting and lighten the message with some good Memes and Graphics.
There is no need to write a huge message here. A short and to the point email will do. Most subscriber have a short attention span when reading so keep it short and to the point.
By making these messages short it prevents you from sounding like the mistake is bigger than it really is.
Be upfront and real with your readers. It shows them you are looking out for them and truly care about their success.
Tip #3: Change Bad News Into Good News
Avoid email disasters can be avoided by “framing” your message with a positive spin.
When you have to deliver bad news to your subscribers emphasize the positives of the situation.
Don’t make the assumption that your readers will freak out about bad news immediately. Most people understand mistakes happen and things change. Just be positive!
Final Tip #4: Ignore The Haters
You can’t always please everyone… Some people can’t be please no matter what you do. They just like to complain.
When you get a response to your apology email from a subscriber just yelling and calling out your incompetence the first thing you want to do is fire back with all guns a blazing!
But, it’s always better to be the calm head and always stay professional. And if you lose your cool you can bet that your response will appear somewhere on social media and this can destroy your reputation.
Give your professional response then move on to your customers and give them the attention they deserve and save your sanity!
I hope you found these tips helpful.
Comment below with your tips below.
P.S. If you are not already a member of my Inner Circle Facebook group you can join here: https://www.facebook.com/groups/trevormchaffiesinnercirclesyndicate