Are You Thinking About Self Hosting Your Email Marketing?


Self hosted autoresponder…

Yes or No?

I asked myself this very question many times and i’m sure you have too.

Whenever I tried to get advice from my friends on whether or not this was a good idea I was always talked out of it because the BIG autoresponder platforms where better and I could never get my emails delivered as good as them.

I have tried many of the big names in the email autoresponder space and have found that they don’t always deliver either.

So why should I leave my business in the hands of some large company that doesn’t have my interest top of mind.

Let’s take a look at some of the pros and cons about hosting your own email marketing platform.


Deliverability is all about reputation.  Your domain reputation.  Your IP reputation.

Here is the reality.  On a commercial autoresponder platform you share the “reputation” of the other users of that platform.  Even though these companies have many IPs you still share the IP with other users.

So let’s say just before you want to send a broadcast message to your email  list. Another user has just blasted a spammy message that has been flagged by subscribers and email servers.

Guess what happens to your email?

Bounce City!  Your email will not be flagged as well because you are sending from the same IP as that other user.

And as you are trying to build your domain reputation it has now taken a hot because it is sending from a flag (blacklisted) IP address.

By having your own self hosted autoresponder you can control the reputation that is associated with your IPs and sending domain.

Server Setup

One of the biggest challenges is getting the proper server set up and email autoresponder software that will fit your needs.

This can be tough if you are not tech savvy but there are many options at a small cost to get you setup with all the proper settings for your server and needs.

The big drawback to having your own self hosted autoresponder is that there is very little in the way of support.  You can’t just submit a support ticket to get things fixed.  You will need to do it yourself or pay someone to do it.

But with the money you are saving on monthly fees it works out better for you anyways.

Server Warm Up

This is a hot topic when it comes to the discussion on having your own autoresponder.

And YES this is a task that must be done and done correctly.

Patience is the key to success here.  Don’t just blast thousands of leads right away.  You will want to makes sure that you engage and segment you r subscribers for the best results and trust from the email service providers like Gmail and Yahoo.

The Number 1 Reason I Use A Self Hosted Autoresponder

Because I am in control of my own destiny.

I had built up subscriber email list with buyers and because of the deliverability issues (and the cost I was paying for the deliverability) my emails were not going to my customers.

By having my own autoresponder I was able to import all my leads and customers in to my new platform.  Which you can’t do easily at Aweber or GetResponse.

How Did I Get Set Up?

The first thing I did was reach out to friends that had set up mailing servers before to find out the insiders tips.

I learned a lot.  Somethings went right.  Somethings went wrong.  But I was able to fight through and get it all set up.

I’m saving a ton of money too 😉

How To Get Started

Here is a look inside my self hosted autoresponder with 400,000+ Leads

I have found an inexpensive way for you to get YOUR own self hosted autoresponder and get YOU over 400,000 leads to get you  started.

So here’s the deal…

There will be some set up costs to get the autoresponder completely set up ready to go.  Definitely worth it.

I will share with you exactly what hosting I am using and some of the things to check prior to installing everything.

I have a few more tips I have learned along the way that I will share with you too to help you inbox.

Now let’s talk about the leads.  There will be a monthly fee for the leads.

Let me explain.

For about $35 per monthly you will get access to 100 new leads EVERY SINGLE DAY.  And if you refer someone else to the program you will receive 200 leads per day.

Pretty great right!

The best part about this is that we have an insiders group where we share all our tips, tricks and success with each other to help every achieve their goals.

Our little family has over 2,000 members and growing every day.

When you join the leads program you will get access to over 400,000 leads PLUS we do a lead swap every week this will exponentially grow your subscriber list.

Here Is The Program Features

  • Email Marketing Software installation and configuration
  • PowerMTA installation and configuration
  • Warm up guide and schedule (I’ll help you with this too)
  • 400K Plus Tier 1 Email Leads To Start (USA, Can, Aus, NZ, EU)
    • This is like having a Tier 1 solo ad to build your list with WAY better results
  • Thousands of new leads every week from our lead swap
  • Upload Any Leads You Want
  • Residual Commissions From Referring Others
  • Setup Within A Few Days
  • Complete Setup And Support
  • Low Inbox Rate But Even At 0.1% CTR With 500K List Can Get 500 Clicks Per Day (I’m averaging 0.45% and climbing every day)
  • Training strategy to email all 400K leads and build a list of Openers. I’m currently getting an open rate of 43%-50% on my opener’s list and selling affiliate products.
  • All Above Are Our Team BONUSES When You Join MLGS And Are Not Included With MLGS Itself. Only The 100-200 Daily Leads Come From MLGS. The Price Includes Both MLGS And Self Hosting. There Are No Additional Costs.

I hope this gives you a bit more information on self hosted autoresponders and you can make the decision to make the just Like I did.

If you have any questions or need any help just reach out to me on Facebook.

Don’t forget to download this FREE eBook!


Easily Avoid These Email Marketing Mistakes Today

Have You Made Any Of These Email Marketing Mistakes?

Let Me Show You So Ways To Fix Them!

Hey There!

Trevor McHaffie here on a beautiful Saturday afternoon and I want to bring you some mistakes I see many email marketers make so you don’t do them too.

And If any of these happen to you I’m going to show you how to fix them too!

Not everyone is super excited about admitting they make mistakes but the reality is that Mistakes Happen To Everyone.

Whether you are a newbie or not none of us are immune to screwing up.
But there is no excuse to letting mistakes slide if you are aware they are happening.

Don’t make it a habit as these mistakes can damage your credibility and professionalism.

With that being said even if you’re in the middle of an email MELTDOWN I’m going to help you through it and save your image.

We are usually our own worst critics but keep in mind that not all mistakes are created equal.

There is not need to send out a rescue party for a punctuation error.

So, let’s go over some of the most common mistakes and talk about how good or bad they really are.

1.  Typos

Fat Finger Syndrome?  Guilty as charged 😉
Forgot to run spellcheck?  Again, Guilty.

But there is no need to freak out here.  These errors are usually harmless and very rarely noticed by your readers.

That’s not to say you can ignore all your spelling mistakes.  Your messaging can lead your readers in different directions and discourage them from interacting with you or making purchases.

Take a look at this sign encouraging learning… Do you see the mistake?

Just this week I heard a story of some workers in Doral, Florida that were doing some street painting for the city.  The were supposed to paint the word “SCHOOL” for a crosswalk.

Here is a result of their handy work…

2.  Missing or Broken Links

As a marketer your business literally relies on you getting your readers to click on your links.

Losing those clicks is losing you money.  Like flushing it down the toilet!

Always check your links to make sure they work.

AND… if you are promoting as an affiliate (or even your own pages) make sure they are live pages and are working properly and links are directing to the right page.

3.  Bad Formatting

Looks are everything if you want people to read your content.  When your emails are hard to read and follow subscribers will quickly delete and move on to the next email.

You always want to preview your emails by sending your self a test email to make sure it looks good.

A great tool to use is called  You can easily format your emails and text to any width preference and make it look good on mobile browsers.

These are just a few of the errors that can happen when sending emails to your readers.

But how do you fix your mistakes… Don’t Panic, here are a few tips to get your through the battle.

First, acknowledge your mistake but don’t freak out about it.  STAY CALM!

Based on how bad your mistake is you have 2 choices

  1. Acknowledge It
  2. Brush It Under The Rug

It’s not always obvious but you will make it through this crisis.

Ask yourself…

Is anyone actually going to notice your mistake?
Is the mistake going to damage your business or reputation?
Will this mistake make you lose money?

If you have the slightest maybe to any of these questions you will want to take the side of caution and send your subscribers an update to straighten things out.

Tip #1:  Keep Your Mistake Low Key

The good new here is that you don’t need to announce your mistake to the entire universe.

Let’s say you made a small mistake to a small group on your email list.  There is no need to send a broadcast to your entire list telling them you screwed up.  Just send a small light hearted apology.

Tip #2:  Laughter Is The Best Medicine

A great way to diffuse any tension with your apology is to use some humour.  Use some funny copywriting and lighten the message with some good Memes and Graphics.

There is no need to write a huge message here.  A short and to the point email will do.  Most subscriber have a short attention span when reading so keep it short and to the point.

By making these messages short it prevents you from sounding like the mistake is bigger than it really is.

Be upfront and real with your readers.  It shows them you are looking out for them and truly care about their success.

Tip #3:  Change Bad News Into Good News

Avoid email disasters can be avoided by “framing” your message with a positive spin.

When you have to deliver bad news to your subscribers emphasize the positives of the situation.

Don’t make the assumption that your readers will freak out about bad news immediately.  Most people understand mistakes happen and things change.  Just be positive!

Final Tip #4:  Ignore The Haters

You can’t always please everyone… Some people can’t be please no matter what you do.  They just like to complain.

When you get a response to your apology email from a subscriber just yelling and calling out your incompetence the first thing you want to do is fire back with all guns a blazing!

But, it’s always better to be the calm head and always stay professional.  And if you lose your cool you can bet that your response will appear somewhere on social media and this can destroy your reputation.

Give your professional response then move on to your customers and give them the attention they deserve and save your sanity!

I hope you found these tips helpful.

Comment below with your tips below.

P.S. If you are not already a member of my Inner Circle Facebook group you can join here:


5 Kickass Secrets To Building Your Email List


Today I’m getting back to basics and resetting my roots in the fundamentals of building my email list.  Your email subscribers are the foundation of your affiliate and internet marketing business.

So I wrote down five of my strategies that I will be using to re-engaging and growing my followers.

Secret #1 – The Lead Magnet

Your job as an email marketer is to put targeted leads on your email list and that can be very tough and very frustrating when you begin.  By having a HIGH VALUE and EASILY DIGESTED lead magnet can make it 10 times easier to subscriber if they actually want to be on your email list and learn from you.

Giving them something deserving to trade their email for your ability to send them emails means providing something worthy for them to interact with you.

The hard part is being able to build a relationship with them right from the moment they subscriber to your email list.

You can creating things like, reports, checklists, mind maps which are great and easily consumable.  For the subscriber these are easy to go through and won’t take much of their time to get started with your content if it’s well done.

By creating some more in-depth training like videos and adding a link to your content you are giving them a chance to get to know more about you and how you can truly help them.

Secret #2 – The Two Step!

The two step optin method has been tested and proven to convert much higher than a one step optin.

When a potential subscriber click on the first button to bring up the optin form this creates what is called a micro commitment.  This small action immediately starts to build a culture with your subscriber.  You are teaching them to click on your content, including your soon to be coming affiliate links.

The secrets to the two step optin or any optin for the majority is to ask the subscriber for the bare minimum information you need to start communicating with them.  The less information you require from your subscribers the higher your conversions will be.

Just ask for the email.  Plain. Simple.

Secret #3 – Be The Bonus

Products are launched EVERY DAY.  How would you like to get a piece of that traffic with out creating the product?

A great strategy is to build relationships with not only your subscribers but also those vendors in your niche.

Ask those product vendors for a “Bonus Spot” on their download page or inside their members only area.  You provide their customers with even more great content that helps support the vendor.

Just give them a link to your optin page so their customers can access your content.  Now you have new subscribers on your email list.

The best part of this strategy is that these leads are BUYERS and extremely RESPONSIVE.

Secret #4 – Pop Up Boxes

You know those boxes that pop up when your on a page or trying to leave a site?

This are called light boxes.  These are very effective and can get a lot of people on your list.  These pop ups are engaging and almost IMPOSSIBLE to ignore.

Be UNIGNORABLE in your business.

You want to get these in front of everyone as much as possible until they subscribe.  Don’t worry about feeling your are annoying… You are… but it’s proven these work 😉

Studies have shown that people need to be exposed to things multiple times before they take action.  The more they see something.  The more they take action.

You can even use light boxes to get people to optin to finish reading a blog post.  Make them optin to get the complete content.  This is ninja strategy.

Secret #5 – Launch Your Own Product

This by far is my favourite way to build my email list.  It is the fastest way to build a list of targeted and responsive buyers.

This method is more labor intensive and there is definitely a learning curve to know how to launch a product successfully.  But once you have the process down you can create products quickly and the get the highest quality leads.

You need to put together great content worthy of someone to pay money for it.  And you need to do it on a consistent basis.

So that’s the top 5 secrets I will be using to build my list and that is where we are going to leave it for now.

I hope you find this helpful and please leave some comments below.

Screen Profits Video Training Course [Review]

Today I’m doing a review of Screen Profits, a new training program by Jeff Caravantes.

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Screen Profits is a new video training program released by Jeff Caravantes.  The front end offer is a training course that claims to show you how to profit from making good quality videos.

With the purchase of this offer Jeff will teach you basic to advanced tips and techniques utilizing Camtasia video editing software.

There are several videos inside the members area along with a some training ebooks to support the training.

Also included is a course Jeff has called GIPMY Logo Production.  This is a training course that walks your through logo design and editing.

There are upgrade offers that will be presented to you as you purchase through the sales funnel.

The first upgrade offer is the Accelerated Profits video module training.  Accelerated Profits is designed to take your videos to the next level.

You will learn more advanced video creation processes including how to prepare for your video creation to uploading your videos to the best sites.

The second upgrade offer is called Screen Profits Video Assembly Line.  The Assembly Line system that Jeff has developed is designed to enable you to create templates and turn out videos faster.

There is also a video assets pack that contains images, icons and other great things that will help make your videos look great.

I have had the opportunity to get access to the members area of Screen Profits and have taken a good look at what Jeff has created.

Screen Profits Members Area

Once you access your members area you can access the training under the Products => Basic Training tab.  This is the training you want to start with to learn all about how to use the basic functions of Camtasia.

Once you are in the Basic Training area you will see 5 sections or modules.

Basic Training

Module 1 is the first part to discovering how to start making money with your videos.  There are five videos inside this module.  two of the videos show various ways to profit from videos and the other three videos are over the shoulder demonstrations of Jing, Snagit and Camtasia.

Module 2 is where you really dig in an learn Camtasia inside and out.  I did learn a lot of great tips and tricks inside this module that I do currently use when editing my videos now.

The last 3 modules are more like resources as there are no videos in here but jammed packed with great resources to up your video game!

Jeff has also included text versions of his training so you can follow along and read as well.

My only negative feedback is that some of the videos are extremely long for training and there is no scrub bar.  Most people tend to stay engaged for shorter periods of time and some videos are 25-30 minutes in length and if I missed something I could not go back to review it.

With that being said these videos are full of great content and Jeff does not leave any thing out.

Next up is the GIMPY Logo Production training.  This is a basic logo creation tutorial that walks you through how to create and do basic edits to images using GIMP.

Gimpy Logo Production

This is a great resource he has included and has various learning formats including an eBook, audio course, video course and some resources.

The first upgrade Jeff has included is called Accelerated Profits.  This is designed to take your video editing to the next level with some advanced techniques.  From creating storyboards (very important) and maps of your video content to live video captures and even template creation for Camtasia to create video series of a broadcast.

He also covers the importance of audio and some free tools to help create stunning audio for a better viewer experience.

In the last upgrade offer Jeff shows you how to speed up the video creation process by creating an “Assembly Line” system.

Final thoughts…

In my opinion this is a great training course on video production using Camtasia.  As I do use video in my business a lot, and I am a Camtasia user I found this training extremely helpful for me to make video editing easier.

If you are a Camtasia user or trying to deciding if Camtasia is right for you this training will definitely help you become a video editing master.

Here is a great interview I had with Jeff about this product and video editing.

Enjoy 🙂

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Click On The Camera To Learn More

Screen Profits Camera

BONUSES: Shreya has provided me with some really great bonuses for anyone who picks up Affiliate Blogging Ninja though my link. (I have added a couple of my own as well 🙂 )

Screen Profits Bonus

I am an affiliate for most products I review. The vendors of these products give me them without charge in order for me to test them. However, my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.

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Affiliate Blogging Ninja [Review]


Today I’m doing a review of Affiliate Blogging Ninja, a new blogging training program by Shreya Banerjee.


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Affiliate Blogging Ninja is a brand new video training program released by Shreya Banerjee. The front end offer is a training course that claims to show you step by step how to setup your own blog and start making a profit with only taking you two hours of investment every month.

With the purchase of this offer Shreya will teach you many things that are essential to setting up your first blog.  Which platform and plugins you need to be successful, creating content that your readers will enjoy, how to drive traffic to your new blog and ultimately how to turn those visitors into dollars.

There are two one time offers that are presented to you as you purchase through the sales funnel.

The first upgrade offer is more video training which compliments the front end offer very well.  In this training Shreya discusses Vlogging or Video Blogging.

The course outline how video can help your blog and she walks you through different video creation strategies you can use to add more engaging content to your blog.

The second upgrade offer is a complete done for you install service where Shreya will install a new blog on your site complete with all the plugins and extras you need.  This also includes some private label rights content that you can use in different ways to help create content.

I have had a chance to access Affiliate Blogging Ninja and look inside the members area.  The members area is well organized and laid out so that you can follow the training in a sequential manner.

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Once you are in the members area you can access all the training from the “Blog Ninja” tab.  This is the main training available through the front end offer.  There are 6 modules containing 27 videos in total for you to go through.

The videos are recorded in bite size chunks so they are easy to follow.  There are download options for each video if you want to download and watch on the go.  Shreya has included a lot of resources on each page that you can reference.

Module one is geared towards new bloggers that have never set up a blog before.  The set up videos are very in depth and will walk new users through selecting a domain name, to installing plugins and even showing users how to add an optin form to your new blog. I wish Shreya could have shown other options for autoresponders other than Aweber as I do not use Aweber.

Module two and three are fairly short and will explain different types of post you can use and explains in detail how to pick the right products for you to promote in your blog posts.

Module four was an eye opener for me.  As much as I knew WordPress had the ability to schedule posts for a later date I had never used the feature.

Shreya gave me some great tip and ideas on how to create my content and get it ready for a period and not have to worry about it as it was already scheduled to release.  Definitely my AH-HA moment.

Module five and six are the advanced modules showing you how to get traffic to your blog using social media and youtube.  And the last phase is monetization.

In my opinion the training program is laid out in a nice and easy to follow format.  The videos are short and effective to get you through the training quickly so you can get working on your own blog.

I have contemplated over the years about my blog and the lack of use I capitalized from it.  After reviewing, Affiliate Blogging Ninja has helped me realize what a resource a blog can be and I have started to commit time and energy back to my blog.

If you are new to blogging or need help refreshing your ideas of blogging I recommend you take a look at investing in Affiliate Blogging Ninja.

(Here is the interview with Shreya as promised… Some really good Ninja tips in here 🙂 )

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Click On The Ninja Eyes To Learn More

Affiliate Blogging Ninja


BONUSES: Shreya has provided me with some really great bonuses for anyone who picks up Affiliate Blogging Ninja though my link. (I have added a couple of my own as well 🙂 )

Affiliate Blogging Ninja Bonuses


I am an affiliate for most products I review. The vendors of these products give me them without charge in order for me to test them. However, my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.

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Top 3 Affiliate Mistakes

Top 3 Affiliate Mistakes

Are You Making These Top 3 Affiliate Mistakes? Affiliate marketing is a very lucrative online business model that has the potential to take you from working 9-5 to having your own business. But if you make some critical affiliate mistakes it can hold you back from becoming an affiliate superstar. Regardless of the steps you get right, it … Read more

The Advantages of Selling an Affiliate Product

There are two popular and effective strategies when it comes to making money online. One is to sell a product that you’ve created and the other one is to sell an affiliate product. These are different from making money from ads, in which you are getting paid to refer customers.

When you sell a product, you profit directly from the customer. However, you have two options to choose from. That is, making your own product or selling an affiliate product.

When selling a product you’ve made, you might automatically think that you’ll get to keep 100% of the profit and you get to control the product. But take note that with affiliate marketing, you can actually get a significant share of the profit anyway. While 60% is the standard, it can also go up to 80% or even beyond sometimes. Thus, it is almost the same way as selling your own item with regards to profit.

But with affiliate marketing, you are able to eliminate all risk as you are selling something that someone else created. So, you don’t have to invest time and/or money into creating something such as an ebook or a software.

Meanwhile, you can also choose something that is selling really well in affiliate marketing. With this, there’s no risk that the product will flop. You just simply select something that works in your niche. As there are no overheads and no risk, this will allow you to scale the volume up considerably.

Want to promote a hot sell product?  Click Here

Top Tips for Writing an Effective Landing Page

Top Tips for Writing an Effective Landing Page

Conversions for a landing page is more of a science of the mind. For business owners, it is how your potential customer’s mind processes information, makes decisions, and decides to convert. One way to increase your conversion rate is to have an amazing landing page where you can sell your products and services. The text you use here is very important as it will serve as your sales script to make your products or services sound like something that your audience has to purchase right away.

Here are the top tips for writing an effective landing page that can really help when writing an effective landing page:

Using questions On Your Landing Page

Try to ask yourself what can help you to engage people in your text more. You can make use of rhetorical questions. It might not require an answer, but it immediately feels like the audience is being spoken to which makes them sit up and take notice. Moreover, it makes the readers reflect on the content which engages them more in the text.

Using a narrative

Take note that stories are highly powerful. They have the ability to engage the readers or get them to emote in quite the same way. When you use your stories in the right places, it will get your audience to read and keep reading.

Silence the critics

It is your job to silence critic from your readers and to explain why your product or service is different from the others. Try to tackle the possible criticisms on your product and demonstrate why they are not applicable in your particular case.

Add urgency for an immediate conversion

Moreover, it is your goal to encourage an immediate conversion. This should be reflected in your landing page. For example, you can add to the urgency by explaining that you only have X left, or that the price will go up soon.

Instant Funnel Machine Is Coming

Instant FUnnel Machine Is Coming May 9th!

It’s been a while since I have posted here but I have been hard at work developing a brand new CUTTING EDGE software, Instant Funnel Machine that will change the way you build squeeze pages and sales funnels forever! It’s called Instant Funnel Machine and it will be going LIVE May 9th at 9:00AM EST. … Read more

Affiliate Marketing Product Launch Ninja Secrets

Intro To Affiliate Marketing

One of the quickest ways to start making money online is to promote other peoples products as an affiliate.  Whether you are selling your own products or as an affiliate on the internet it can be quite a struggle when you are first starting out. You need to know where to advertise, how to advertise or … Read more