So you have just finished crafting your latest blog post. But you don’t know who will ever see it. The only people that know your new post exists are YOU!
If you are relying on search engines to rank your posts for all to see you may be waiting a very long time. That is why content publishers need to utilize syndication strategies to get targeted viewers to your blog content and get noticed by your ideal customers.
Well, here are 4 ways to promote your new blog post…
1. Social Media Sharing
This one probably goes without saying but most people don’t do this one properly. Just by sharing your one line title and description on Twitter doesn’t attract new viewers to your blog post. You will need to custom tailor your updates to the social media platform your are promoting to.
For example if you are posting to Facebook you may want to include an image and a longer description of your post. For Twitter a shorter description is preferred but using the right hash tags is very important.
If you mention people, products or tools in your posts make sure you mention them in your social media updates. They will be more likely to share your content with their following too. Let them now you have mentioned them in the post so they are aware that they have been mentioned. You can even ask them if they would mind sharing the content with their followers too.
Don’t think just by posting one update that your content will be seen by all. Make sure you schedule updates to be published 2 or 3 times for maximum benefit.
(To get the ball rolling I use a premium plugin called Social Network Auto Poster PRO – You can get it here)
Do NOT underestimate the importance of creating a proper social media campaign for all your blog posts. Allow yourself enough time to do it properly.