4 Reasons To Launch Your Own Products

Launch Your Own Products And Drastically Change Your Business

I have been building businesses online for over a decade and nothing… I mean NOTHING beats creating your own product and launching it to the marketplace to kickstart business growth.

If done properly by having the correct pieces in place it is a very profitable business model.  Having your own digital assets is the foundation of a solid online business.

Digital Assets determines the valuation of your company and the direction of growth you can achieve.

Without a proper foundation your business will not survive the long term.

I am going to break down the 5 reasons why you NEED to be creating your own digital assets and launching them to grow your business.

Fast Lead Generation

As online entrepreneurs we are always looking from more leads and subscribers.  It is one of the most important things you need to have a business.  Period.

If you don’t have prospects to promote and sell to you don’t have a business.

When you launch a product you get an influx of leads very quickly.  And these leads are HOT prospects because they are buyers.

Rather than trying to build your email list one subscriber at a time with an opt-in page… You get hundreds of leads fast.

These leads are buyers so they will be receptive to things you promote in the future.

With a small launch I did recently I added 427 BUYER leads in 7 days.

Launch Leads


Traffic generation is the hardest thing to master online when you are starting out.  There are so many strategies and sources its overwhelming.

With a product launch, you don’t have to drive any traffic.  Your affiliate partners will send all the traffic to your offer.

Affiliate traffic is a lot easier to convert because they are warm leads.

The affiliate has taken the time to build a relationship with their subscribers making the recommendation of your product an easier sell.

Making Money

This is an obvious one but very important for a couple reasons.

First, making profit from your launch is a good thing.  But not the most important depending on your launch strategy.

I launch products to build my email list of prospects and make as much money for my affiliate partners as I can.

The longterm goal of a “Loss Leader” launch is to be able to promote to these HOT buyer leads over and over again.

There is more money in multiple promotions that just once.  Would you agree?

So, don’t be shortsighted when planning your product launch.

Second, when you breakthrough and make decent money for the first time using a specific strategy, you prove to yourself that YOU CAN DO THIS.

Here is what is possible with a small funnel with the right strategy.

Launch Sales

Strategic Partnerships

To be a successful online entrepreneur you need to have partnerships for different aspects of your growth.

You need affiliate partners.

You need mentor partners.

You need traffic partners.

You need an accountability partner or group.

There are many ways to find partnerships, mainly social media, and you need to mold these partnerships just like any friendship.

The more friends and partners you have in the online space, the more successful you will be.

Many people come to the internet to make money and fail because they try and do it alone.  They may be shy or scared.

Whatever the reason just be prepared to step out of your comfort zone and start communicating with others in your niche that can help you.

Contrary to what you believe, or what you have heard, many successful online marketers are very open and willing to help you as long as you approach them the right way.

Don’t be pushy.

Don’t abuse the fact that they are helping your for free.  Respect the value and the time they are giving you because they want to help you succeed.

Final Thoughts

I know the sound of creating your own product to launch seems daunting and time consuming.  And it can be.  But the benefits definitely outweighs the time you put in to creating your product.

Having a mentor and coach can make this process way easier and will help you navigate the hard stuff.

Check out this webinar by my mentor John Thornhill.

He breaks everything down on how to properly set up your business and create your products to launch.

And after watching the webinar you feel John can help you… Check out his coaching.

John is top notch.  He helped me create my first product.